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The Sweet Smell of Social Media Success – and the Funk of Failure
Posted in: Technology News,Videos by admin on July 16, 2010
How’s this for tying together Old Spice’s winning social media strategy and Apple’s current iPhone problems: While the cologne and deodorant company is ending the week smelling like a rose, Steve Jobs’ tech colossus is in danger of stinking up the joint. Follow along with me as I attempt to marry the two top tech stories of the past few days. Both involve the Internet, media relations/marketing strategies, and consumers drunk with the newfound power that social media/Web video imparts upon them.
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