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The iPad’s Looming Identity Crisis
Posted in: Technology News by admin on March 4, 2010
We have a problem understanding devices that live outside of the commonly accepted “three screens” model. It’s the model that has been pushed by big companies such as AT&T, Verizon, Nielsen, and Microsoft, which says that our main windows into content consumption are the TV, PC and mobile device. If a device’s functionality falls somewhere between one of these three screens, it gets marginalized and written off as something that doesn’t address a specific need. That’s actually one of the first criticisms from U.S. consumers reacting to the Apple iPad.
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