“OMG, somebody call the Waaaambulance!” went a comment on last week’s column about South by Southwest. I had prepared myself for reader snark following my “it’s all about me” piece regarding SXSW’s denial of my complimentary press credential request. I was pleasantly surprised: only three comments — and the “waaaambulance” one actually cracked me up. The other two were offended by the facetious reference in my last line to “carpetbagging Yankees.” Derek Jeter has yet to weigh in. What truly surprised me, however, was the strength of a single tweet about the column.

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