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Barnes & Noble Aims to Take Down Kindle, by Hook or by Nook
Posted in: Technology News by admin on October 21, 2009
It doesn’t matter whether Amazon’s Kindle has 60 percent market share, or that Sony has its powerful brand backing its Reader. Barnes & Noble wants in on the nascent e-reader market. For reasons not apparent at press time, Barnes & Noble is calling its new electronic reading device the Nook, officially launching it during a late-afternoon Eastern time press event Tuesday in New York City. A Wednesday conference call was scheduled for media, but plenty of Nook information had already leaked out before the Tuesday afternoon event.
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