When Apple enabled in-app purchases for iPhone applications, it seemed as though the days of “free” and “paid” versions of any given app were coming to an end. Soon, I thought, everything in the store would start out free as a teaser and then charge for an upgrade. That hasn’t exactly panned out universally, but Vlingo’s new voice application does charge in the way I thought all apps would charge by now. You can download it for free, but getting to the premium features costs $10. Vlingo is a speech-to-text app that can use that text in any of six general ways.

In a move sure to make the grade with cyclists across the United States, Google on Wednesday added bicycle routes to its Google Maps service. Biking directions and extensive bike trail data are now available for the United States through Google Maps, giving cyclists nationwide a way to customize their trips, figure out the most efficient routes, make use of bike lanes and avoid big hills. More than 12,000 miles of trails are now included in biking directions and outlined directly on maps through the service thanks to a partnership with the Rails-to-Trails Conservancy.

With global organizations depending on the sharing of sensitive information to support everything from financial transactions to patient care records, many believe they are relying on secure methods to exchange data with trusted partners. However, there is often a significant and alarming gap between perceived security and real vulnerability. To handle transmission of valuable company data, typical methods that are considered secure include FTP technology, “secure email,” regular email, courier services and the postal service.

As the Obama administration grapples with the thorny issue of beefing up the United States’ cybersecurity infrastructure, and as security experts warn of impending cyberwarfare, a debate is raging over how much surveillance is enough. One of the biggest problems about implementing cybersecurity is that it involves a measure of surveillance, and the line between surveillance and snooping is razor thin. Thin enough, in fact, that Einstein 3 has aroused privacy concerns because it can examine the content of email.

“OMG, somebody call the Waaaambulance!” went a comment on last week’s column about South by Southwest. I had prepared myself for reader snark following my “it’s all about me” piece regarding SXSW’s denial of my complimentary press credential request. I was pleasantly surprised: only three comments — and the “waaaambulance” one actually cracked me up. The other two were offended by the facetious reference in my last line to “carpetbagging Yankees.” Derek Jeter has yet to weigh in. What truly surprised me, however, was the strength of a single tweet about the column.

An analyst’s research note has thrown the expected launch date of the iPad into doubt — or at least raised questions about how easy it will be for consumers to get their hands on the device. Unspecified production problems may cause Apple to delay or limit the size of its launch, according to Canaccord Adams’ Peter Misek. The likely reason is that Hon Hai Precision, Apple’s supplier in Taiwan, is dealing either with a production bottleneck or shortage of components, he speculated. Later production could also be affected.

As a result of recent updates to the BBC’s Flash-based iPlayer, open source media players can no longer play its content. The updates implement SWF Verification, a copyright protection mechanism that excludes free alternatives to Flash player, such as that offered by the XBMC community, among others. The result is that such open source plugins can no longer stream iPlayer content. BBC Trust, which oversees the BBC, reportedly has no plans to investigate the decision despite widespread complaints.

Last week, Dutch group Forthehack launched PleaseRobMe, a site meant to expose the danger of location-based social networks such as Foursquare, BrightKite, Gowalla, and Google Buzz. Basically, PleaseRobMe says that every time someone posts his location in a location-based social network, that person is publicly announcing that he is not home, which could be taken to mean, no one is home. To illustrate the point, PleaseRobMe rephrases public Foursquare posts to say, “@Username left home and checked in X minutes ago …”

Clearly, exponentially growing technologies are set to change social communications, bringing up a number of touchy privacy and control questions. This year’s TED conference showcased a wide variety of gadgets and ideas, one of the most interesting being Microsoft’s new “augmented reality” mapping technology. Demonstrating the ability not only to see photo representations of streets but also to go inside a building, see three-dimensional graphics all around, Microsoft’s Bing maps architect Blaise Aguera y Arcas wowed the crowd.

Security may be the hottest topic in IT, but it’s also one of the least understood. So BriefingDirect assembled a panel to examine the need for IT security to run more like a data-driven science, rather than a mysterious art form. Rigorously applying data and metrics to security can dramatically improve IT results and reduce overall risk to the business. By employing and applying more metrics and standards to security, the protection of IT becomes better, and the known threats can become evaluated uniformly.

On top of all the other demographic categories that segment the United States, the FCC on Tuesday introduced some new ones that its chairman says serve as reasons for adopting a new national broadband strategy, which the agency will present to the public March 17. “Near converts,” “digital hopefuls,” “digitally uncomfortable” and “digitally distant” all describe the various high-speed Web access non-adoption levels found in an FCC phone survey of 5,000 Americans conducted in October-November 2009.

I had planned on using Hayden Hamilton, founder of the Portland, Oregon-based ProgressiveRx.com, as my source for updates on how things were going in Washington with healthcare reform — especially regarding any technology-driven solutions to spiraling healthcare costs. After all, Progressive is an online pharmacy resource that helps consumers buy discounted drugs from overseas outlets, one of many that have sprouted on the Internet and seen their traffic soar along with the cost of buying medications.

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