With the introduction of advanced smartphones, e-readers and tablets, it’s hardly surprising that consumption of online content has grown exponentially. This has caused turmoil within the media industry. Traditional advertising revenues are declining as new marketing options are emerging. Print media and newspaper subscriber bases and readership are eroding, while the competition for online viewership is increasing. The need for adoption of social media and delivery to multiple mobile devices is increasingly becoming essential for retaining and attracting new customers.

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