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Apple may be the best technology marketing company on the planet, if not the best personal technology manufacturer to date. However, when the company tries to say that the Nintendo DS and Sony PSP aren’t cool, I’m just left scratching my head. Let’s back up. What’s the context here? At Wednesday’s Apple media event — where the company announced a new version of iTunes and new iPods, including an iPod nano with a built-in video camera — the company went to great pains to position the iPod touch as a portable gaming device.

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