So Microsoft has a new operating system. Can the company still make average computer users care? By the time you read this, Windows will have officially launched, and there will probably be a new round of commercials for the operating system — and the new touchscreen computers containing it — filling the time between weekend NFL games and MLB playoff action on your TV. The Thursday press conference in New York starring CEO Steve Ballmer will have provided its share of sound bites and feature demonstrations for the cable business channels.

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