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With the demonstration of its newest mobile platform Monday at the Mobile World Congress in Barcelona, Microsoft vastly extended its mobile platform and at the same took it in a new direction, at least from a naming and branding perspective. It’s dubbed the new platform “Windows Phone 7 Series.” For the new platform, Redmond is bringing together Xbox Live games, the Zune music and video experience, social networking, mobile apps, access to Microsoft Office and photographs.

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