These days, it seems GPS units are everywhere — built into cars, mounted on dashboards, strapped to bicycles and even loaded into the cellphones we carry in our pockets. In fact, by 2015, more than half of all new cars sold in the North America and Europe will feature either built-in GPS units or the option to hook portable units directly into the car’s computer, according to research firm Strategy Analytics. There’s a growing battle between manufacturers of dedicated portable devices and GPS-equipped cellular handset makers for the rest of the market.

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