Today’s data-storage customer has lost his voice in a sea of vendor jockeying and positioning. This glut of vendors creates a noisy industry and a crowded marketplace, where all vendors sound the same and marketing materials are nearly indistinguishable from vendor to vendor. Directly because of this confusion, many data storage customers have chosen to stick with practices that they are familiar with, regardless of whether those behaviors prove detrimental to their storage environment.

The FCC unveiled a set of digital tools for consumers Friday to figure out the state of national broadband service in the United States. One tool, the Consumer Broadband Test, measures broadband service speed and latency and is available in online fixed and mobile app versions. The other is the Broadband Dead Zone Report. “The FCC’s new digital tools will arm users with real-time information about their broadband connection and the agency with useful data about service across the country,” FCC chairman Julius Genachowski said.

Sony put PlayStation 3 fans in a tizzy by whipping out its latest controller, which it calls the “Move.” It looks a whole lot like a black version of Nintendo’s WiiMote controller, only it’s got this big, clown-nose ball on the end of it. That ball actually serves a purpose. The Move’s motion is partially registered by a camera PS3 users will set on top of the television. The camera tracks the motion of the Move visually, and the ball changes to the color that contrasts best with the rest of the room, so it will be more visible to the camera.

Users of Android smartphones now have a new option for browsing the Web: A beta version of Opera Mini 5 was released Thursday for the Linux-based Android platform. New features in the software, which is an upgrade to the current version 4.2, include tabbed browsing, which lets users browse several Web pages at once; Speed Dial, which offers one-click access to a user’s favorite pages; Opera Link, a way to synchronize bookmarks and Speed Dial between the user’s mobile phone and desktop computer; and Download Manager, which manages downloads from the browser.

The U.S. Census Bureau has started mailing out its forms, so I would like to take this opportunity to announce a new demographic category for those of us who will be writing “journalist” in the “occupation” box: Old New Media Dogs. T-shirts and business cards are forthcoming. I’ve spent the last week attending a couple of conferences and speaking to a university class as a proud member of this cohort, and it’s been encouraging to see a few other ONMDs in the audiences.

There are rumors that Apple’s iPad launch has already run into some rough patches that are uncharacteristic for the company, but how much substance is actually behind them? One frequently mentioned challenge is having a sufficiently impressive array of available content that’s compatible with the device. The company reportedly has reduced the number of top-level categories in its iBookstore from 35 to perhaps as few as 20. That could mean that Apple is consolidating some categories to avoid displaying any that would appear understocked with iPad offerings.

Verizon will have the first handset running on its Long-Term Evolution 4G network by the middle of next year — about six months ahead of schedule — according to a report in The Wall Street Journal. The development of LTE means faster cellular data transfers than the 3G networks now in widespread use by U.S. carriers, though exactly when LTE will become common has long been a source of uncertainty. “Reports have had LTE available by 2011, 2012, 2013, 2014, and nobody was quite sure when,” Chris Nicoll, a research fellow at the Yankee Group, told TechNewsWorld.

Sony demonstrated its Move motion controller for the PlayStation 3 console at the 2010 Game Developers Conference in San Francisco on Wednesday, following up on its first demo at the Electronic Entertainment Expo in Los Angeles last June. Together with the Move, Sony will release the Move sub-controller, a one-handed controller that’s similar to the Nintendo Wii “nunchuck” and is an optional accessory for some games. Sony said the Move and its sub-controller will be launched worldwide this fall. It says 35 game publishers and developers have signed up to support the Move.

In the Windows world, photographers looking for an alternative to Adobe Photoshop that will save them cash without skimping on power typically have turned to Corel’s PaintShop Photo Pro. The program has consistently kept pace with the evolving needs of shutterbugs over the years and the latest “X3″ version of the software continues that tradition. Among the new features in X3 are a number of improvements to enhance a photographer’s workflow. Workflow is important to shooters because once an image is captured, they are going to want to find it again eventually.

Color is not typically a topic of much discussion on the Linux blogs, but in recent weeks, it’s been drawing a lot of attention. Why, you ask? Simple: Ubuntu recently announced a major change to its longstanding “Human” earthtone-palette theme and branding. “I don’t know whether to call it ‘poo brown’ or ‘dirt brown,’ but either way it is seriously awful,” said Slashdot blogger hairyfeet. The new theme is meant to focus on the concept of “Light,” and it uses primarily hues in the dark purple and orange ranges.

When Apple enabled in-app purchases for iPhone applications, it seemed as though the days of “free” and “paid” versions of any given app were coming to an end. Soon, I thought, everything in the store would start out free as a teaser and then charge for an upgrade. That hasn’t exactly panned out universally, but Vlingo’s new voice application does charge in the way I thought all apps would charge by now. You can download it for free, but getting to the premium features costs $10. Vlingo is a speech-to-text app that can use that text in any of six general ways.

The first rule of Apple’s App Club is: You do not talk about App Club. Any developer who writes an app for the App Store is forbidden from making any public statements about the iPhone Developer Program Licensing Agreement. Second rule of App Club is: Said developers also can’t sell their apps to other app stores, even if that app is eventually rejected by Apple. Third rule of App Club: You can’t reverse engineer anything having to do with the App Store software development kit or the iPhone OS.

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