Bloom Energy, a clean energy startup based in Sunnyvale, Calif., officially launches its core product this week. However, the company really had its coming-out party on Sunday’s “60 Minutes,” with executives giving CBS’ Lesley Stahl a first look at a $700,000 wireless power-plant-in-a-box called, appropriately enough, a “Bloom Box.” Those executives claim Bloom Boxes will bring cheaper, cleaner and greener energy to American homes and businesses. Images from the “60 Minutes” story show Bloom Boxes being ferried around the company’s manufacturing facilities.

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