Web surfers, whether hardcore business professionals or amateur Web site creators, frequently find images online either through search engines or Web page browsing. However, in most cases, these images are not free to use. Maybe the photographer who created the image would be open to selling rights for a small fee; perhaps he or she only wants attribution but no pay. In any case, the Internet lacks a standardized method to ensure that intellectual property owners get the recognition and/or payment they are due.

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