The iPad has captured much of the technology coverage so far this year. It is a poorly named copy of a product that Microsoft launched nearly a decade ago, based on a concept Steve Jobs personally thought was stupid: the tablet computer. Yet Apple has effectively convinced the market that its device is new, different and desirable. Microsoft had Flash before Adobe; it had a touchscreen phone before the iPhone; and it effectively had an iPod touch before there even was an iPod. In all cases, the problem to overcome wasn’t competitive — it was institutional stupidity.

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