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It is time to talk about the changing role of Web sites in business. They are no longer simply online calling cards and repositories of marketing collateral. They’ve become the heartbeat of the organization, the public face, the online portal for employee and partner access. They’re evolving to multi-function application hubs, interactive global mash-ups combining internal and external data and content, melded into a unified user experience. From a Web perspective, once considered a secondary medium to print and other media, they’re now business-critical infrastructure.

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It is time to talk about the changing role of Web sites in business. They are no longer simply online calling cards and repositories of marketing collateral. They’ve become the heartbeat of the organization, the public face, the online portal for employee and partner access. They’re evolving to multi-function application hubs, interactive global mash-ups combining internal and external data and content, melded into a unified user experience. From a Web perspective, once considered a secondary medium to print and other media, they’re now business-critical infrastructure.

Related Posts

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URL

Leave a comment