Does the mobile phone world really need yet another platform, open source or otherwise? South Korean-based electronics firm Samsung answered yes to that question on Tuesday when it announced the launch of Bada. Bada, the Korean word for “ocean,” is a new open platform that Samsung hopes will become a top phone OS in the future. Samsung envisions its new platform to enable developers to create applications for millions of new Samsung mobile phones and consumers to enjoy a fun and diverse mobile experience, according to company officials.

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