Data mining is becoming a crowded field filled with software providers using similar strategies. Their basic goal is always the same. The analytics platforms are designed to slice and dice data to make sales trends and buying opportunities more evident. The firms that can deliver this product more accurately and more rapidly grow their reputations and entice new customers from lesser-producing competitors. Even when relative newcomers such as ParAccel introduce innovations, what they provide to their customers is essentially a better, faster way to dissect digital data.

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